It takes likelihood and luck to get some rays of consideration on this thriving age—one that would change the destiny of a terrific nation like ours. Rather a lot has not been seen of us, even with the introduction of social media. Among the extra predominant realities that has failed to realize a lot wanted consideration is the struggling borne out of the Boko Haram insurgency in northern Nigeria. Across the nation, Nigerians have endured the evils of kidnapping, and bandits ravaging the sub-region in a method that makes human existence nearly devoid of normalcy.
Truly, the authorities has tried to clarify what’s going on in the North to the folks. However, we’re to this point faraway from actuality that we notice neither the depth of the drawback that bedevils Northern Nigeria, nor how badly it has affected the routines of the folks. Not solely is highway journey harmful, however persons are additionally scared to sleep of their homes at night time. Once, I heard that individuals up North sneak away at night time for worry of being kidnapped. The first-hand tales of ladies, boys, and ladies being battered and raped persistently failed to draw sufficient consideration in media and movement footage.
This 12 months nevertheless is kind of totally different as a result of we get to see these realities vividly portrayed in the Africa Movie Academy Awards Best Picture recipient, The Milkmaid. Fortunately, it has been picked to run for this 12 months’s Academy Awards – 93rd Oscars, for its exact and convincing capturing of the realities of the imminent risk to human existence in Northern Nigeria. The Milkmaid, which tells the story of insurgency, imbues somewhat bit of understanding and empathy into this space. It permits for us and the world at massive to get acquainted with sure issues that go unnoticed up North. The Milkmaid is a outstanding movie— The Milkmaid is a compelling, top-quality movie and a worthy illustration of what Nollywood has to supply in cinematic story-telling.
The Nigerian Official Selection Committee (NOSC) has chosen this movie as the nation’s submission to the 93rd Oscars, and this is a chance to not solely acquire world recognition for a product of our trade, however to additionally convey consideration to a significant disaster occurring in Nigeria. Part of what would be applauded is the development, magnificence and social relevance of Nollywood; its achievements exemplified by the high quality and normal of this movie, the indigenous crew and solid that talk to the job-creating potential of one of Nigeria’s largest industries, the scenic geographical location that offers a glimpse into northern Nigeria and maybe most significantly, the haunting realities of life inside the area.
Given this, the choice by the NOSC to place ahead The Milkmaid presents the nation with the alternative to realize world recognition for our movie trade. Whilst submitting an eligible movie for consideration by the Academy is an achievement in itself (a number of nations in Africa and elsewhere in the world have by no means performed so), it is probably lengthy overdue for an trade with the heritage, prominence and dynamism of Nollywood. The actual alternative lies in progressing past the preliminary stage of over 90 nation submissions into the February shortlist of 15 movies (lately expanded by the Academy from 10), and even doubtlessly claiming a spot amongst the coveted group of 5 official Oscar nominees to be unveiled the following month forward of the April ceremony.
This alternative can nevertheless solely be totally realized with the help of all stakeholders. We would wish to marketing campaign and foyer this entails the full involvement of the Ministry of Information, Culture and Tourism, and our companies beneath the Minister, The Ministry of Foreign Affairs, and Finance. In our bid to win an award at the 93rd Oscars and convey the complete Nollywood a higher highlight—as this might be a collective win for us all—this might be essential. It is attention-grabbing to note that in contrast to all different classes at the Oscars that acknowledge particular person achievement, the class of Best International Feature Film is exclusive in that the nominees characterize the respective nations of manufacturing fairly than any particular particular person. In essence, it is a nationwide accolade. As such, the onus in the end rests with the authorities of Nigeria to take full benefit of this annual alternative to burnish the picture of the Nigeria filmmaking trade and the nation at massive by wholeheartedly supporting an aggressive native and worldwide PR marketing campaign on behalf of the movie chosen to fly the nationwide flag in opposition to sometimes formidable competitors.
It has been confirmed via the a long time, that however the artistic and technical deserves of the submitted movie, lobbying is the driving drive that influences perceptions and selections of key stakeholders in the voting course of. South Africa has lengthy been conscious of this, and its vigorous efforts on this regard on behalf of its submission, Tsotsi, yielded the final prize of an Academy Award in 2006. I’d like to see not solely the Nigerian Government but additionally Corporate Nigeria rise to the event and help The Milkmaid – an act which by extension would actively encourage and encourage the tens of millions of youths who’re doggedly pursuing numerous means of artistic expression.
I maintain making comparisons about the National Film and Video Foundation in South Africa and our Nigerian movie organizations as a result of they perceive that when it will get to be nominated at the Oscars, the complete trade and all stakeholders should forge collectively and harness their collective strengths into profitable the award in the title of South Africa.
In Nigeria, that is what we should do as nicely. It is time to tug collectively. It is not the time to complain and take potshots at the Nigerian Official Selection Committee -how it was constituted, or who constituted it, or why they had been the ones who constituted it, and so forth. Of far higher significance is that lastly a profitable submission out of a number of eligible movies was made to the Academy, and that now’s the time to unite and make our first foray into the Oscars area a very memorable one. We ought to acknowledge the work that has and continues to be performed. I can totally relate to this, on condition that we’re getting into the seventeenth consecutive 12 months of AMAA with out a break. God’s grace, plus the Nigerian can-do-it spirit, has acquired us right here.
The Milkmaid has a novel alternative to make an impression at the Oscars this 12 months, based mostly each on its cinematic storytelling, as nicely as the world resonance of its theme – it successfully bears witness to the penalties of extremism and insecurity starting from kidnapping and banditry in Nigeria to white supremacists and coup makes an attempt in North America.
The Milkmaid has a good shot at the remaining 5 at the Oscars. This is clearly an enormous deal and one that can’t be achieved if we do not give the movie our full backing.
Let’s begin utilizing no matter platform we now have to present ourselves some accolades about how far we now have come with our doggedness. There is a saying Igbo ” while you name your self someone, others will respect you.” We have to generate the conversations round this work of artwork representing over 200 million folks, and whose relevance was underlined with the uncanny synchronization of its unveiling as Nigeria’s submission for the 93rd Oscars with the a lot publicized abduction of 300 boys by extremists from a faculty in Kankara, northern Nigeria, a chilling reprise of the 2014 abduction of 276 ladies in Chibok. Notably, The Milkmaid’s dialogue is rendered totally in Hausa and Fulfulde, lending additional authenticity and poignancy to its narrative and characterization.
We can and ought to make the most of social media, which has confirmed to be a primary consciousness instrument to generate public help for this movie. We may interact with diasporic voices in continental hotspots – an efficient lobbying technique that different nations have keyed into as a way to increase the cash wanted for an Oscars marketing campaign.
As the National President of the Association of Movie Producers, what I’ve witnessed is an unlucky detachment and lack of understanding to what must be performed with regard to this movie, this may be anticipated as it’s our first time in the race. The Executive Producers of this movie are doing as a lot they’ll, however with out the nation’s backing, the movie can’t fairly be anticipated to make any substantial progress. To reiterate: This submission is for Nigeria as a complete and not simply the movie’s producers and director.
Let’s make Nigeria proud on the world stage by working collectively on this one. Nollywood was based and grew on staff spirit and there has not been a greater time to exemplify this unity of goal. The Government and People of Nigeria have loved the positives that Nollywood has over the years garnered for our nation. Let us stroll the speak. I name on each single particular person, authorities, influencer, and opinion author to observe the movie, rejoice Nigeria Cinema. Let us not waste this nice alternative to show the world limelight on our trade. May all of us rise collectively. Nollywood exemplifies the essence of what Nigeria is about our resilience and our creativity that defines innately who we’re!
Also note that this post does not reflect the views of Nairalovers. If you feel this post violated some policies, do not hesitate to Contact us with evidence and it will be taken down. See our Declaimer for more.